We all hear frequent discussion about Advanced High Strength Steels, increased use of aluminum, and carbon fibres. Much of the discussion in automotive focuses on materials and processes to increase product strength and reduce mass. A pamphlet published by Volvo Construction Equipment (http://tinyurl.com/d3c3cvh) discusses the increasing role industrial design plays in new product development. Are we looking far enough forward in product design to anticipate the additional forming challenges we will face in producing new geometries?
A product’s aesthetic design is increasingly important across many manufacturing industries. Shape and color affect customer perceptions of quality, functionality, and style, along with the product’s maintainability and durability. As we develop new materials, tooling, and processes to meet our more “technical” specifications, we must also look forward to how our products will look in the future. These issues extend beyond automotive. Who would have guessed 15 years ago that the old beige washer/dryer in your laundry room would become a stylish showpiece item in a modern laundry room? Or that your computer would also become an item of style, merged with your phone, and held in your pants pocket?
Danny received his Bachelor of Science degree in Materials Science and Engineering from the Johns Hopkins University in Baltimore, MD, and a Master of Science and Doctor of Philosophy degrees in Materials Engineering from Drexel University in Philadelphia, PA. While at Drexel, Danny held engineering and research positions with the David Taylor Research Center (Annapolis, MD) and Hoeganaes Corporation (Riverton, NJ).
After receiving his Doctorate, Danny started at the LTV Steel Technology Center (Independence, OH), where he was a member of the Customer Technical Center, focused on customer-based problem solving in the areas of corrosion, formability, and surface contaminants. He then transferred into the Automotive Development Group, focused on formability analysis and training; materials selection and optimization; tooling development and production launches for new vehicle programs; customer materials & manufacturing cost reduction efforts; forming/denting/structural computer simulation; and technical awareness and communications with the automotive manufacturers and their Tier One / Tier Two companies. Danny's first position in the ADG was as the engineer responsible for all transplant accounts, and then moved to having responsibility for the Ford Motor account, before being promoted to the Group Manager. During his time with LTV Steel, Danny was active in AISI and Auto/Steel Partnership activities, serving as Chairman of the Standardized Dent Resistance Test Project as well as participating in other committees. Danny is the founding member of Engineering Quality Solutions, Inc.
Danny has over a dozen publications and is a member of ASM International, SAE International, and is the President of the North American Deep Drawing Research Group (www.NADDRG.org).