Growing Your Business: Know How Your Customer Uses Your Product
Author: Daniel J. Schaeffler, Ph.D. First published in the December 2019 issue of MetalForming Magazine We exercise customer choice daily, from the car we drive to the cell phone we use. Pretty much every vehicle can get you from Point A to Point B, and every phone can at least initiate a call. Price, features and quality primarily influence our decision to choose one product over another. Similar considerations are [...]